search for something...

search for something you might like...

World Cup Shirts: Russia 2018 8 years later, Still banging on about the shirts and not the football

World Cup Shirts: Russia 2018

8 years later, Still banging on about the shirts and not the football

by LamontPaul Founder & Publisher
first published: June, 2018
I'm not seeing so many footballers dressed as jockeys so far in the 2018 World Cup and that is a bad thing

Well. y'know, I'm not seeing so many footballers dressed as jockeys so far in the 2018 World Cup, but Saturday evening's game, Nigeria vs Croatia could change everything. Purportedly Nigeria sold more than three million of their fresh Nike designed shirts in the lead up to the World Cup. Other football association commercial departments have surely taken note. Over the next view years we can anticipate the red, white and blue vomited guilelessly over Harry Kane's shoulders as the FA makes amends for the conservative crap they put the English team out in this time out. There's always a touch of the Dads Army about the England national team. The eternal heritage thing England does.

The Super Eagles hit shirt tips its hat to the original soccer disco shirt, the Man United blue away kit from 1990. Oh those heady days when Ryan Giggs was still in the game. Young people thought drugs we cool. And what we now call dance music was invented in the UK at raves. Ironically, that United shirt designed was by Adidas, with whom Nigeria maintained a decade long commercial partnership which can't have been totally great since it was dissolved in 2014 only for Nike has step in with something so suitable for the Carnival of Football even Serena Williams could consider it. Oh in tennis tournaments not so besotted with heritage costumes for their participants. Serena and her sister make tennis worth tuning in to just to see what they're wearing. Then stay for the tennis.

Meanwhile Croatia's cubist creation is no design slouch either. Again, they've chosen Nike to deliver and  oh boy they have with abandon and aplomb. They have history.  

There's not much else to look at. Peru? Back in the finals for the first time since 1970 or something, actually 82, Spain, if you desaturate the screen what with that red slash across their pale white shirts, you could be in the Orange lodge Gym class. On speed of course.

The pundits, nothing is loose, everything looks starched. And some of those top buttons are pretty superfluous too. 

I am hopeful, always hopeful that some countries at this wold cup will eschew stuffy tracksuit tops in favour of lightweight cloaks for those balmy Russian evenings, but none of that so far. Polo shirt collars and buttoned up neck bits are out this year. As they should be every year. And nothing like Farcical French shirts from 2000.

Reasons to be cheerful.

LamontPaul
Founder & Publisher

Publisher, Lamontpaul founded outsideleft with Alarcon in 2004 and is hanging on, saying, "I don't know how to stop this, exactly."

Lamontpaul portrait by John Kilduff painted during an episode of John's TV Show, Let's Paint TV


about LamontPaul »»

I'm not seeing so many footballers dressed as jockeys so far in the 2018 World Cup and that is a bad thing

RECENT STORIES

RANDOM READS

All About and Contributors

HELP OUTSIDELEFT

Outsideleft exists on a precarious no budget budget. We are interested in hearing from deep and deeper pocket types willing to underwrite our cultural vulture activity. We're not so interested in plastering your product all over our stories, but something more subtle and dignified for all parties concerned. Contact us and let's talk. [HELP OUTSIDELEFT]

WRITE FOR OUTSIDELEFT

If Outsideleft had arms they would always be wide open and welcoming to new writers and new ideas. If you've got something to say, something a small dank corner of the world needs to know about, a poem to publish, a book review, a short story, if you love music or the arts or anything else, write something about it and send it along. Of course we don't have anything as conformist as a budget here. But we'd love to see what you can do. Write for Outsideleft, do. [SUBMISSIONS FORM HERE]

outsideleft content is not for everyone