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Joseph and Joseph take a Fresh approach to the rim Know Your Product: Joseph & Joseph's Flex Plus Smart Toilet Brush

Joseph and Joseph take a Fresh approach to the rim

Know Your Product: Joseph & Joseph's Flex Plus Smart Toilet Brush

by Ancient Champion, Columnist
first published: September, 2018

approximate reading time: minutes

The less you want to think about something, the less you want to pay for it. The Flex Plus Smart changes that. You'll want to talk about it and show your friends. It's the iPad Pro of toilet brushes...

As you know, and as it is said, conventional toilet brushes hold dirt and liquid, and oh what dirt that is, rendering them messy and unhygienic to use and clean... Much of that sentence is from Joseph and Joseph's website where they discuss the shortcomings of traditional toilet brushes that aren't the Joseph and Joseph Flex Plus Smart Toilet Brush.

And it's true many, many toilet brushes, and their holders leave a lot to gripe about. It's about time toilet brushes got smart.

How do we shop for these things? Probably on price. The less you want to think about something, the less you want to pay for it, it might seem. I can only recall rarely talking about the ergonomics of the handle or the head, or my other toilet brush concerns, like the difficulty of those drips onto the bathroom floor between cleaning and storing... Someone did mention that, aghast, in a conversation I had at a nearby bar, where they know something about shit since some of their customers can smell of fecal matter, so I had been thinking about those things there. Those drips are a risk and ultimately they're just saving bacteria for later in the well of the holder, but there's also a great risk in trying to avoid those drips by whipping the brush back into the holder...You can imagine the potential noxious misfortune there. Like worse than say, omg, not washing the meat sink thoroughly, or even washing the chicken at all, you know that campylobacter bacteria is climbing the kitchen walls, right?

By now you're probably guessing that while I am not, say a Trump level germaphobe(TM), in that I would welcome almost anything in exchange for a night or two in a moscow hotel, there's a lot of thinking to be done surrounding specifically toilet cleaning products and associated germs and happily Joseph and Joseph have a team thinking about this stuff even way more than you or I do.

Joseph and Joseph's design technologists are much like the Forward Thinking team at the Jet Propulsion Labs in Pasadena - they are resolving problems that we have rarely even thought of.

The Joseph and Joseph Flex Smart toilet brush is a smooth, extremely flexible d-shape; it's pliable and its angled shaft enables it to dig deep into the rim and right round the corner. It features widely spaced bristles that prevent dirt clogging, allowing liquid to drain quickly and minimising drips between cleaning and storing. Conventional toilet brushes as we now know, hold dirt and liquid, making them messy and unhygienic to use and clean.

Conventional brush bristles can also distort and wear, meaning they need to be replaced regularly. The Flex could be for life as it offers so many answers, to questions you may not have voiced yet.

You all know that Simple Human is our go to brand for making elegant the mess of your home - their products are beautiful, durable and Simple Human I kid you not, once sent me an entire new lid mechanism for an aging 30L Butterfly Pedal Bin, that'd traveled with me from California to the UK. And how do I thank them? Well, not by recommending their top of the line toilet brush the Magnetic Drip Free, oh, it's good, it's great even, but it's no Joseph and Joseph Flex Smart TM.

Spring for the Flex™ Plus which offers a storage caddy integrated right into the holder for your toilet duck. It's true! Keeping cleaning products or aerosols handy, but discreetly out of sight.

I don't know what else I can say. If you're not finishing up this page while already riding out to Dunelm I don't know what the fuck is up with you.

Essential Info
See it on Amazon
Joseph and Joseph

Ancient Champion

Ancient Champion writes for OUTSIDELEFT while relentlessly recording and releasing instrumental easy listening music for difficult people. The Champ is working on Public Transport, a new short story collection that takes up where 2021's Six Stories About Motoring Nowhere (Disco City Books) left off. It should be ready in time for the summer holidays. More info at

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